Generally, Search Engine Optimization is used for optimizing online businesses and growing online companies in a good manner. Help the business with good advertising, promotion, expanding, social networks, dealing, and selling rates. Provide a track to grow and rank the business on the first page of Google Search Engines. But sometimes, SEO gives negative results and badly affects the business growth, worth, and sometimes health. Moreover, by using good optimizing tools, the site didn’t avoid the negative result of Search Engine Optimization. In this article we discuss, the reasons SEO gives negative results and how we can recover from such kind of negative results.
Reasons for Search Engine Optimization tools using
It is the riskiest and essential or compulsory part of a good online business. In addition, for growing, promoting, and expanding the business some other strategies are also included. Such as link building, backlinks, social networking google advertising, etc. At this stage business health, promotion, growth, expedition, networking, dealing and selling rates all depend on all other strategies with SEO. But the major role of business growth in digital marketing is SEO, which is why it is also called the heart of digital marketing.
The reason is that optimizing tools optimize the content of the website in such a way that. It highlights the strong keywords on the top of the content to make it easy to search. Helps in choosing good words having an eye-catching passive voice, convective sentences, subheading distribution, paragraph length, and sentence. Also, help to choose well transition words and facilitate showing the unique words in the content. Define plagiarism sentences in the content and help them to make it unique after some editing. In short, help the online business to make creative, unique, demandable content and eye-catching content.
Moreover, facilitate the online business site to choose a strong and focused key phrase, SEO title, and slug. Create a short, unique, eye-catching, and 100% plagiarism-free Meta Description. Also, facilitate the choice of creative featured images for the post, internal links, and outbound links to make it 100% unique from the other posts everywhere.
Reasons for Negative SEO
After knowing all the comforts, facilities, roles, and goals of SEO, most digital marketers use the worst SEO tools for their online business sites. Publish eye-catching creative content on their sites and wait for getting good reviews. And thoughts that their content ranks the site among the top search pages of Google. But, in reality, their content goes backward on your site from the search page of Google or badly impacts your site traffic. The reason is that they use good and strong keywords in their content. But don’t see the trending and people liken words. And didn’t choose the strong focus keywords according to their site recommendation.
For example, A site has tech-related content writers choose strong focus keywords related to gaming and use other fields-related keywords or key phrases. Then it badly impacts the site traffic and ranking on Google’s search page and social networking, especially the target and general audience. Furthermore, sometimes, creative writers choose strong and focused keywords in the SEO title. But didn’t use that focus keyword and their related strong and weak keywords in their content. As the result, it is difficult for searching people to reach the online business site and the site didn’t achieve the target audience.
Furthermore, After advertising and promoting the site on Google and other social media platform. Irreverent audience reaches the site, and online business sites miss achieving the target audience and completing the promotion goal.
Recover from Negative SEO-tools results
When a person knows after sometimes that their sites didn’t rank due to some reason, then check all the progress track. And identify the reason for the negative result of business growth, worth, traffic, searches, and reviews. After knowing the reason, firstly site owner makes sure that the affected part of the business didn’t make harm to the business site. After that, remove or disable publishing and edit the affected part of the business. And remove and repair the damaged part of the online business site. If there is no damaged part on-site, then check the linking of a site through online paid or free tools. Because sometimes, unwanted people and traffic also reach due to bad backlinks, link building, and the link being broken.
Therefore, check the linking track and identify the damage or affected part of the track. Make sure that removing the affected part of the links track didn’t make it harmful to the business site. And then remove and repair the broken backlinks. If it is not possible, then edit your site linking pages to manage and control the traffic. Because overcrowding on a single page makes it harmful to the site and more chances to crash the site.
After that, check the tags and categories of the post because most of the time online business sites didn’t get the target audience due to the wrong selection of tags and categories. Which are irrelevant to the content in the post. So, during publishing, promoting, and advertising the business site make sure to choose 100% correct SEO, content, and link.